A social media campaign leveraging nostalgia for stationary growing up as the vehicle to celebrate PNA's 30th birthday. We showcased how they have been there for their shoppers, from colouring in with crayons to doodling in school books and tipexing your spacecase, to signing important contracts like a marriage certificate as an adult.  

The campaign won an Assegai in 2023 under the 'Best campaign under 500K' category.

The campaign included a main video to launch with and then short videos placed as REELS and Stories. We encouraged users to follow a link and share their favourite stationary memory, resulting in over 250 authentic submissions with photos and heartfelt stories. Perfect for user generated content.